That is huge! Even crazier, it is expected to tip over 50%* in the not too distant future. So soon the majority of your visitors will be using mobile to access your website and find out about your business.
Also, Google is now favouring websites that are optimised for mobile – so mobile matters for your SEO too!*
When people arrive on your website for the first time, the vast majority (like 90%+) won’t be ready to contact you. Instead they are just collecting info and after 1-2 minutes they will click away. Most will never return and you will never hear from them. But what if you could capture their details before they leave and then send them useful information which they love (and which in turns makes them love you)? Read More
Having a video on your website can increase the chance of people contacting you by 80%* or more. Why?
Today’s Youtube generation would simply rather watch, than read. But most of all, nothing persuades people of all ages better than video. Video converts higher than the best copy or photos ever could. After all, seeing is believing.
Good copy has the power to convince someone to do business with you.
It first captures their attention, then their interest, then their decision. It tells them whether you understand their problem and are the person to solve it.
Most of all, good copy drives them to take action, e.g. contact you or leave their contact information.
Just as people judge books by their covers, they judge businesses by how their websites look.
If your site looks outdated, unorganised or very basic this reflects poorly on your business.
By contrast, a modern, clean, beautifully designed site conveys professionalism, quality and reliability. A good looking site makes people trust you and this is what makes them contact you.
Before we jump into it…what is social media?
Put simply, social media is all about building an online community of people interested in your business (customers, suppliers etc) and then keeping them constantly engaged with interesting or useful content (ie media).
It can be a loooot of work, so why do it?
If you are a location based business, which is most small to medium businesses (eg lawyer Noosa, vet Surrey Hills etc), you need local SEO…let’s explain.
When people Google, 20% of the time they are searching for a location based business, eg “dentist Brighton”. And when they are Googling on their mobile phones this jumps to a whopping 50%!*
So making sure your business shows up for local searches like this is crucial, and that’s where local SEO comes in.
The goals of SEO and PPC are the same – to drive drive people to your website.
So how are they different?
Well, you don’t pay for people who come to your website through SEO, whilst you do pay for people who come after clicking an ad.
If you look at Google search results, all companies listed at the very top or to the right with the word “Ad” in a yellow box, are paying for their visitors (Google Ads are an example of PPC). All companies below are not, as they’re using SEO.
You can have a great website with great content, but if it isn’t optimised for search engines, it may never show up – and even if it does show up, it might not get many clicks.
And if your website doesn’t get clicked on, your potential customers will end up going with your competitors who do show up…higher.
Example – Google “dentist Brighton”
Search engines place websites with the most relevant and valuable content at the top of their rankings. So if you create valuable content, you increase the chances of your website showing up.
Plus good content makes you look like an industry authority and builds credibility.
More content, more customers.
We can help you get setup with website and email hosting today. Everything is handled by our tech team, so you don't have to do anything. Simply email...
“...our traffic has already doubled!” - Cottees.com.au