2 big reasons why your business may fall in love with Facebook, Pinterest and social media in general Before we jump into it…what is social media? Put simply, social media is all about building an online community of people interested in your business (customers, suppliers etc) and then keeping them constantly engaged with interesting or useful content (ie media). It can be a loooot of work, so why do it? Well, social media is one of the easiest ways to build a close and long term relationship with your customers and stakeholders, since you can communicate with 100s or 1000s of people at the same time, eg via Facebook, Twitter etc, and with just a few clicks of your mouse. It’s also great for reminding existing customers about your fantastic services, so they come back more and also refer you more (hello word of mouth!). Plus it increases the chances of influential people and sites out there seeing your content and sharing it themselves, which means higher Google rankings. Are you using social media to engage your customers? Are you using the RIGHT social media for your business? Example – Facebook.com/cotteesaustralia How a little help from your online friends can … Continue reading How making friends online can bring you 1000s of new visitors