Words have the power to make people do the things you want them to do…words matter! Good copy has the power to convince someone to do business with you. It first captures their attention, then their interest, then their decision.  It tells them whether you understand their problem and are the person to solve it. Most of all, good copy drives them to take action, e.g. contact you or leave their contact information. Is your site’s copy persuasive?  Does it bring in enquiries? Example – GlobalTalk.com.au 8 ways to write copy that persuades your visitors to do business with you Identify the problem – get visitors nodding their heads and make them feel that you understand their problems deeply Provide the solution – show them how you can solve their problems…step by step Present your credentials – lay it all out and answer the biggest questions visitors have “Why should I choose you?” Show the benefits – don’t talk to them about features, talk to them about the outcomes, the benefits, they get from your solution Give social proof – scatter client testimonials around your site, place prominent client logos, show off industry associations and memberships, accreditations, everything you have … Continue reading Why copywriting matters and 8 ways to write good copy for your website